For market managers and association coordinators
StallDeck keeps your stall map, your vendor roster and your fee ledger in the same file, so Friday night turns into a fifteen minute review instead of a rebuild. Managers in 27 states work it from a phone in the aisle and from a laptop at the association office.
Saturday, 5:40 a.m.
Every manager we talk to has the same four piles: a site plan, a stack of applications, an envelope of day rate cash and a list of who is actually showing up. They live in different places, and they disagree with each other by Friday afternoon.
The site plan sits in a spreadsheet, a laminated printout rides in the truck, and the rest lives in your head from last August. Two growers pull up to stall 14 while shoppers are already walking the aisle.
2 double bookings a seasonDay rate cash goes into the apron, season invoices go out late, and percentage of sales reports arrive whenever a vendor remembers. The ledger gets reconciled in February, if it gets reconciled.
$3,400 unbilled per seasonSocial post, market newsletter, the chalk sign at the gate, the association site. Four copies, four chances to promise a baker who canceled Thursday night and to leave out the cheesemaker you added Friday.
5 hours every monthBoards, city permits and grant funders all want the same numbers: vendor counts by category, attendance by week, fees collected and waived. Rebuilding that from receipts eats the first week of the off season.
3 days each winterHow a market day runs on StallDeck
Nothing here asks you to change how your market works. It asks you to keep one copy of the truth and to let the rest read from it.
Trace the footprint of your site, number the stalls the way your vendors already call them, and tag each one with width, power, shade, water access and whether it is a corner. Bring a second location or a winter indoor layout in as its own map.
Vendors apply through a form you control, upload their certificate of insurance, cottage food license or scale certification, and pick the weeks they want. Season vendors keep a standing hold on their stall so it never gets handed out by accident.
Open the week, drag day vendors into open stalls and watch the board show category balance as you go. Six tomato growers on one aisle is a problem you catch on Thursday, not at 6 a.m. when the trucks are lined up.
Push the week to your public vendor page and the gate sign list in one action, tap each vendor in as they arrive, and close the day with fees owed, fees paid and no shows already recorded. The season totals build themselves.
What is on the board
Not a general purpose booking tool with a produce photo on the home page. Every screen here uses market words: stalls, holds, day rates, category caps, certificates, no shows.
Draw your site to scale, number stalls the way vendors already say them out loud, and record width, power, shade and water on each one. A ten foot baker never lands in an eight foot spot again.
Vendors apply once, upload the certificate of insurance, cottage food license, scale certification or nursery permit, and the board watches every expiration date. You get a flag two weeks out instead of a phone call from the health inspector.
Bill season vendors on your own schedule, charge day rates or a percentage of reported sales, and record cash, card and check against the right stall. Every dollar taken at the gate lands in the same ledger as the invoices you sent in March.
Walk the aisle with a phone and tap each vendor in as the truck parks. Empty stalls are recorded automatically, so the third missed Saturday in a row is a fact on a record and not an argument in the parking lot.
One click publishes this week's lineup to a page you can hand to your web person, embed on the association site or print as the gate sign. Cancel a vendor on Thursday and every one of those copies changes with it.
Set a ceiling on how many honey, soap or salsa vendors your market carries, and the board refuses to overload a category while you are assigning. The mix report tells your board why the produce ratio held at 58 percent all season.
What managers report after one season
These come from 96 markets that ran a full season on the board in 2025 and shared their before and after figures with us.
Season holds land first, standby vendors sort by application date, and the map refuses conflicts as you drag. Managers who used to spend a Thursday evening on the layout now do it over coffee.
Season invoices go out on a schedule and day vendors get a payment link with their assignment. Chasing shrinks to the handful of cash vendors who prefer to hand it over at the gate.
The average across our 96 market sample, from stalls that were used but never billed, no show fees that were never applied and season vendors who quietly dropped weeks. The ledger catches all three.
Publishing once instead of four times, closing the day at the market instead of at home, and pulling the board report in a minute. That is most of a market day returned to you.
From the aisle
We run 74 stalls and a line of day vendors every June. The map used to live on a whiteboard in the office and I photographed it with my phone before I drove home. Now I assign on Wednesday night, every vendor gets their stall number by text, and we have not put two trucks in one spot since April.
I coordinate four markets across three counties for a board that wants numbers every quarter. Fee totals, weekly attendance and the produce to prepared food ratio used to cost me two weeks in January. I pulled the whole packet for last season in about nine minutes and spent the rest of the day on vendor recruiting.
What my vendors noticed first was the public page. It updates itself the moment I close the week, so shoppers stopped calling the office to ask whether the mushroom grower is coming. The no show fee finally holds up too, because the record is sitting right there with the date on it.
Plans priced like a market budget
Vendor accounts, the public listing page and the season reports are in every plan. You pay for the number of markets and stalls on the board, not per person on your team.
One market day, one location. The plan most Saturday markets start on.
$39 per month
Summer plus a winter indoor market, or a Saturday and a midweek evening market.
$89 per month
County and regional associations running a portfolio of markets under one roster.
$189 per month
Every plan is billed monthly in US dollars, with no setup fee and no annual contract. You can cancel at any time from the account screen and your board keeps working until the end of the month you paid for. Seasonal markets often pause between November and March, and a paused month is not billed.
Questions managers ask on the first call
Single Market is $39 per month for one location with up to 60 stalls, Market Season is $89 per month for up to three locations and 250 stalls, and Association is $189 per month with no cap. Every plan is billed monthly in US dollars and includes the public vendor page and the season reports. If you cross a stall limit in the middle of a season we move you up at the start of the next month and never bill you twice for the same weeks. Markets that shrink for the winter can move back down or pause.
Most managers have a working stall map in an afternoon. If you send us your site plan and last season's vendor roster, we build the map for you and hand it back inside three business days on the Market Season and Association plans. Bringing over applications and insurance documents is the part that takes real time, so we usually start a market between seasons or during a quiet stretch in the middle of one. No market has needed more than two weeks to go live.
Your market owns its records. We hold them on servers in the United States, encrypted in transit and at rest, and we never sell or share vendor contact details with anyone. You can export every table, the roster, the fee ledger, the attendance log and the uploaded documents, as a spreadsheet or CSV at any moment without asking us first. If you leave, we delete your data within 30 days of your request and confirm it in writing.
Yes, in the places that matter to a market. Fees settle through Square or the card reader you already carry, the public vendor list embeds into WordPress, Squarespace or a plain HTML page, and the weekly lineup exports to your newsletter tool as a formatted block. There is a read only calendar feed for market dates and a documented API on the Association plan for coordinators who push data into their own site. We do not try to replace your accounting software, we hand it a clean monthly summary instead.
Both, and neither one needs a phone call. Cancel from the account screen and your board stays available through the end of the month you already paid for, then locks to read only so you can still export everything. Seasonal markets usually pause instead: a paused market is not billed, keeps every record intact and comes back in one click when applications open again. About a third of our markets pause for at least three months a year.
It works because vendors are never required to log in. You can enter an application on a grower's behalf in under a minute, take the fee in cash and record it against the stall, then send the assignment as a text message or read it out on the phone. Vendors who do want an account get one and can update their own product list and documents. The board is there for you, not as a hoop for your growers to jump through.
Market Bell
Market Bell is the notebook we fill in between markets: the permit deadlines, the fee arithmetic and the load-in habits collected from managers who let us stand in the tent with them. Three of the newest pieces are below, and all nine are open to read.
Book a walkthrough
Thirty minutes, screen shared, with your stall numbers and your vendor names in it. No slides about the future of local food, just your Saturday laid out the way it will actually look.
One reply from a person who has stood at a market gate at 6 a.m., usually the same day. If a form is not your thing, write to jimenezjulien42@gmail.com and tell us how many stalls you run.
