Free tool
What your stall fee has to cover this season
Put your season costs, your market days and your typical fill on one line and see the daily stall fee that actually breaks even.
Free tool, no sign up
Enter your vendor count, how many trucks unload at once and the honest minutes each one takes, and see whether your load-in window holds.
Load-in fails for arithmetic reasons long before it fails for behavioral ones. If forty growers need nine minutes each and only six can unload at a time, the arithmetic decides whether the aisle is clear by the bell, and no amount of shouting at the gate changes it. The fix is more unloading positions, an earlier gate, staggered arrival times or fewer trucks in the aisle.
Time one real Saturday before you use this. Stand at the entrance with a phone and record when a truck pulls in and when it clears the aisle. Most managers find the true figure is two or three minutes longer than they assumed, because they were counting the unload and forgetting the walk back, the tailgate and the conversation.
Minutes of lane time needed
57
Total truck minutes spread across the unloading positions you can run at once.
Slack left before the bell
33
A negative number means vehicles are still in the aisles when shoppers arrive.
Minutes pushed past the bell by late arrivals
8
How long your regular late arrivals keep a vehicle lane hot after opening.
Trucks per traffic staffer
19.0
Above roughly twenty per person, directing stops working and queueing starts.
Add ten minutes of cushion for the first cold morning of the season and for any Saturday with a road closure nearby.
Opening the gate earlier is the obvious lever and often the worst one, because it costs staff hours every week and asks growers who were picking at four to arrive even sooner. Look at unloading positions first. A second entry route, even a rough one across the grass with cones, can double how many trucks work at once for the price of a site plan change and a conversation with the property owner.
Staggered arrival windows are the cheapest fix of all. Give the back row and the far corner a slot thirty minutes before the front row, since those trucks have to drive through everyone else anyway. Print the window on the stall assignment so it arrives with the map rather than as a separate email nobody read.
The late spill figure is the honest cost of a cutoff that is not enforced. If five regulars each keep a vehicle moving for several minutes after the bell, you are running live traffic past shoppers with strollers, and one day that ends badly. Insurance carriers and city risk officers ask about exactly this.
The workable answer is a hard vehicle cutoff with a stated alternative: after the cutoff, park outside and hand cart in. Write it in the vendor agreement, print it on the gate sheet, and apply it the first week rather than the fifth. Markets that enforce it in April rarely have to argue about it in July.
A spot where a truck can stop beside its stall, unload and leave without waiting for the vehicle in front of it. A dead end aisle rarely gives you many, because the first truck in blocks everyone behind it. Trace the route on your site plan with a finger before you count.
Yes, and drop and park usually shortens the per truck figure a great deal. Time the drop only, from pulling in to the vehicle leaving, and use that. The tradeoff is that you need a designated vendor parking area and someone to keep shoppers out of it.
Most managers aim for at least fifteen minutes of slack on a normal Saturday. That absorbs a stalled truck, a vendor who forgot their canopy weights, or a delivery van that parked in the fire lane overnight. If your slack is under ten minutes, one bad morning puts vehicles among your shoppers.
Free tool
Put your season costs, your market days and your typical fill on one line and see the daily stall fee that actually breaks even.
Working document
A fill in run sheet that carries a market manager from locking the stall map on Friday evening to reconciling the drawer after the last canopy comes down.
A break-even stall fee or a load-in window is only worth something if the market actually runs to it week after week. StallDeck keeps the stall map, the fee line and the attendance mark on one record, so your season totals match the number on this page instead of two clipboards. We will show you with your own stall count on a twenty minute call.